# Brand Styles

Brand Styles let you define a consistent visual identity and apply it to your renders with one click. Upload a set of reference images that capture the look you want — colors, mood, lighting, backgrounds — and Glossi uses AI to transform your product renders to match that style.

This is useful when you need all your product imagery to follow the same aesthetic, whether it's a specific catalog look, a seasonal campaign theme, or your brand's signature visual treatment.

### How Brand Styles Work

A Brand Style is built from **reference images** — a collection of photos or visuals that represent the look you're going for. When you apply a style to a render, Glossi's AI analyzes the reference images to extract the visual characteristics (color palette, lighting, contrast, mood, background treatment) and applies them to your product render while preserving the product itself.

The result is a styled variant of your render — a new image where the product looks the same but the surrounding environment, lighting, and overall aesthetic match your reference images.

### Creating a Brand Style

There are two ways to create a Brand Style:

#### Upload Reference Images

1. Go to [**Settings** → **Workspace** → **Custom Styles**](https://www.app.glossi.io/settings/workspace).
2. Click **"Create Style"**.
3. Name your style with a descriptive title (e.g., "Minimalist White", "Warm Living Room", "Holiday Campaign").
4. Upload up to 12 reference images that represent your desired look. These can be photos, mood board images, or existing product imagery that captures the aesthetic you want.
5. Click **"Create"** to save your style.

Glossi processes your reference images and generates a style preview image. This may take a moment — you'll see a processing indicator until it's ready.

> **Tip:** The more consistent your reference images are, the better the results. Choose images that share the same mood, color palette, and lighting style. Mixing very different looks in one style can produce inconsistent results.

#### Scrape from a Website

1. In the Create Style modal, switch to the **Website** tab.
2. Enter a URL — Glossi will scan the page and extract product images automatically.
3. Review the detected images and select which ones to include.
4. Glossi groups similar images together. Each group can become a separate style.
5. Name each style and click **"Create"**.

This is a fast way to create styles based on existing product photography from your website or a competitor's catalog.

### Applying Styles to Renders

You can apply a Brand Style to any render from the render detail page:

1. Open a render from the [**Renders**](https://www.app.glossi.io/renders) page.
2. In the **AI Edit** panel, select a style from the **Style** dropdown.
3. Click **Send** — Glossi's AI generates a new styled variant of your render.
4. The styled variant appears alongside your other render variants.

You can apply multiple styles to the same render to create different looks, and you can continue to edit styled variants with additional AI prompts.

### Applying Styles to Pipelines

Brand Styles can be attached to pipelines to automatically generate styled variants for every render. When a pipeline has styles configured, each image render produces additional styled variants — one per selected style.

For example, a pipeline with 2 styles attached will produce 3 images per camera angle: the original render plus one styled variant for each style.

See Pipelines for details on configuring styles in a pipeline.

### Managing Styles

#### Editing a Style

From [**Settings** → **Workspace** → **Custom Styles**](https://www.app.glossi.io/settings/workspace), click on any style to:

* **Rename** — Update the style title.
* **Add or remove reference images** — Adjust the reference images that define the style's look.

#### Deleting a Style

Select a style and click **Delete** to remove it. If the style is attached to a pipeline, future jobs will simply skip that style — existing renders and styled variants are not affected.

### Best Practices

* **Use 6–10 reference images** — Enough to establish a clear visual direction without introducing conflicting aesthetics.
* **Keep references consistent** — All images in a style should share the same mood, lighting, and color palette.
* **Name styles descriptively** — Use names that reflect the look (e.g., "Warm Studio", "Clean White Background") rather than generic labels.
* **Create styles for each product category** — Different product types may benefit from different visual treatments.
* **Test before scaling** — Apply a new style to a few renders first to verify the results match your expectations before attaching it to a pipeline.


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